oWNERSHIP AND cONTROL

1) Why did Facebook buy Instagram for $1bn in 2012?

Because Instagram was growing increasingly popular with the adolescents.

2) What are the benefits for media companies of vertical integration?

They can bring in all the profits for each

3) What are the benefits for media companies of horizontal integration?

4) What is a subsidiary?

5) Give three examples of media companies that have used synergy to maximise the profit from a brand (there is one above to help you).

6) Read this BBC article on Disney buying 21st Century Fox. List 10 companies that are part of the Disney media empire.

7) Why did Disney buy Fox - what are the benefits?