CSP Music Video: One Direction - History

One Direction - History: Blog tasks

History of music videos

You'll need to read our music video introduction and notes blogpost to answer some of these question.

1) What are the key conventions of music video?

2) What is intertextuality?

3) When did music videos first become a major part of the music industry?

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?

5) How are music videos distributed and watched in the digital age?


One Direction: Industry

1) How were One Direction formed and how is this reflected in the music video for History?

2) What is vertical integration? You may need to check your book for this (or remind yourself from this Year 1 blogpost.)

3) What is horizontal integration? (See link above for help again!)

4) How has technological convergence changed the way audiences consume music videos?

5) As a manufactured band, what influence do Simon Cowell and the record company Syco (part of Sony) have over the content and release strategy of One Direction music videos?


Audience

1) What is the main One Direction audience - demographics and psychographics?

2) What audience pleasures are offered by the music video for History?

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to One Direction fans. Why did you choose those moments? 

4) What is nostalgia and why is it a key audience pleasure for the History music video?

5) How are fans positioned to respond to the video? What do the producers want One Direction fans to take from the video?


Grade 8/9 extension tasks

Read this Huffington Post article about the video. What extra details are provided in the article regarding the construction of the video?

Read this short Teen Vogue feature on the video. What does it suggest regarding the ending of the video?

Finally, read this excellent Medium blog on the future of the music video in the digital age. Summarise the main points of the blog in 100 words.