Audience Theory
1) Write a definition of a passive audience:
An audience that has the same views and reactions, does not interact with the media actively.
2) Write a definition of an active audience:
Actively interacts with the media with different views and expectations of the media. Looks to be engaged.
3) Write a definition of the hypodermic needle theory:
The theory that the media could influence a very large group of people uniformly by ‘injecting’ them with simple messages designed to trigger a desired response.
4) Write down a media text for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification:
INFORMATION/SURVEILLANCE: Blue planet
> Why: The clip addresses the involvement of new footage and landscapes 'never seen before'. It teaches about the wonders of underwater life and how their world is different to ours.
5)
An audience that has the same views and reactions, does not interact with the media actively.
2) Write a definition of an active audience:
Actively interacts with the media with different views and expectations of the media. Looks to be engaged.
3) Write a definition of the hypodermic needle theory:
The theory that the media could influence a very large group of people uniformly by ‘injecting’ them with simple messages designed to trigger a desired response.
4) Write down a media text for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification:
INFORMATION/SURVEILLANCE: Blue planet
> Why: The clip addresses the involvement of new footage and landscapes 'never seen before'. It teaches about the wonders of underwater life and how their world is different to ours.
IDENTITY: Fresh Prince of Bel Air
> Why: Relates to the African-American community and how life was like or how they wanted life to be like back when they were growing up.
DIVERSION/ENTERTAINMENT: Toddlers and Tiaras
> Why: Presents a unique perspective of the life of a child beauty queen.
> Why: Presents a unique perspective of the life of a child beauty queen.
RELATIONSHIPS:
> Why:
> Why:
5)
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