CSP - Galaxy 'Chauffeur' advert

1) Who is Audrey Hepburn?
She was a famous actress, dancer and model known mainly for her roles in romance films like Breakfast at Tiffany's and Roman Holiday. 

2) Why did Galaxy select Audrey Hepburn for this advert? 
She was very stylish and feminine in life. Galaxy wanted to represent the similarities between Audrey's splendorous indulgent life and the luxury texture and taste of their chocolate.

3) What are the connotations of Audrey Hepburn and celebrity in this advert? 

She is immaculate and nonchalant despite the other sweaty frustrated passengers on the bus. She is stylishly and quite expensively dressed. Audrey stays calm in the stressing situation perhaps implying that as she is a celebrity, she is better than those who don't have fame.

4) Why is the advert set in the 1950s? What audience pleasure does this provide?
The simple 1950's provides nostalgia for the audience, reminding them of what it was like to fall in love at first sight.

5) What is intertextuality?
When one media text makes reference to another media text or franchise. For example, The Simpsons referencing one of Salvador Dali's famous works.

The Persistence of Memory, 1931

6) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?
The film suggested is Roman Holiday as there is a famous scene in which Gregory Peck lets Princess Anne drive him around on a moped. In this instance, the moped is a car. The outfit she is wearing is somewhat similar to what she wears in the movie, e.g long flowing skirt, short sleeved blouse, ascot on her neck.


7) Which of Propp's character types are represented in the advert? (Note: you will not find them all). 
The Hero: Represented by Gregory Peck saving Audrey.
The Herione: Slightly subversively represented by Audrey Hepburn.

8) How does the advert's narrative (story) follow Todorov's theory of equilibrium?
Audrey was on a bus heading somewhere which is the Equilibrium, when a fruit stall spills onto the road this creates a Disequilibrium. After 'solving' the problem of being stuck on the bus going nowhere, she drives away with Gregory Peck lookalike in his lovely white car, concluding with this as the New Equilibrium.
9) What representations of gender can you find in this advert?
The stereotype of women being pretty, stylish and feminine is clearly represented, as well as that they are the ones not in control. The stereotype of men being chivalrous is also present.

10) Are stereotypes reinforced or subverted in the Galaxy advert? Give examples.
The stereotype of women being pretty, stylish and feminine is clearly represented, as well as that they are the ones not in control. However this is slightly subverted when Audrey takes the bus drivers hat and puts it on the man in the car, therefore instead stead of driving with him she's having him drive her. The stereotype of men being chivalrous is also present and reinforced when he offers her a ride.
Grade 8/9 extension tasks

Women in the 1950s are represented very differently in two of our advertising CSPs: OMO and Galaxy. What similarities and differences can you find by analysing the two products?